Painted a room with standard Behr a few weeks ago. Great color (“moonlight yellow”), but bad finish. Had to do three coats! Was getting awful banding at the edges. Yes, I know, I didn’t prime. But I was painting over white walls, which is only a half-sin. Swore off Behr paint after that.
Recently, decided to give their Behr Ultra a try. It costs a little more, but they claim that you don’t have to prime under it. Worked out great. Painted a room a “brick red” with two coats. The color came out rich and consistent.
Behr, you’ve redeemed yourself!